About Us
ELKEL is a NYC based avant-garde boutique. Started out as a web-based shop in the Spring of 2015, after a few pop-ups around Manhattan and one year at a co-retailing space in SoHo, ELKEL opened its first stand alone store at 48 Hester Street in the Spring of 2017.
ELKEL has a homey and familiar feel, with unexpected and forward thinking designers. but also forward aesthetic. We proud ourselves in cultivating a close relationship with our customers and designers.
There is a unique mix of gender-bending, futuristic, streetwear and more artistic bauhaus styles. We work with cutting edge brands, some larger and some you probably haven’t heard of yet. We like to describe ourselves as a queer-centric retailer with dashes of whimsicality and elegance.